‘Curiosity Has the Power to Change Behavior for the Better – Piquing people’s interest can entice them to choose healthier behaviors over more tempting, unhealthy ones, study finds’, http://www.apa.org/news/press/releases/2016/08/curiosity-behavior.aspx, American Psychological Association (August 4, 2016).

New evidence

Curiosity could be an effective tool to entice people into making smarter and sometimes healthier decisions. (…) Results suggest that using interventions based on curiosity gaps has the potential to increase participation in desired behaviors for which people often lack motivation. (…) It also provides new evidence that curiosity-based interventions come at an incredibly small cost and could help steer people toward a variety of positive actions.